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Attendance Motivation Letter

Sample letter for download

Click here to download an editable MS Word version of the letter below

 


Attendance Motivation Sample Letter

Request to Attend the 2017 ThinkSales Sales Leadership Convention on 17-18 August 2017 in JHB, South Africa

DEAR (MANAGER’S NAME),

As part of my commitment to ongoing professional development and my mandate to drive revenue growth for our company, I please request approval to attend the 2017 ThinkSales Sales Leadership Convention.

The current turbulent business environment is impacting (COMPANY NAME) with our customers and prospects reluctant to buy or change. As a result we are experiencing:

  • A high increase in no-decisions where valuable executive and sales time was invested
  • Buyers resorting to price as the simplest determining factor for making purchasing decisions
  • Difficulty in differentiating in the market place

The 2017 Convention, Thrive Despite Turbulence, is designed to assist delegates with revenue growth strategies, tools and insights to compete and win in these uncertain times through four content pillars:

  1. SALES STRATEGY
  2. BRANDING & LEAD GEN
  3. LEADERSHIP & MOTIVATION
  4. CUSTOMER ENGAGEMENT

ADDED BENEFITS INCLUDE:

  • Playbooks, Implementation Planner & Tools: I will receive two 68 page plus Revenue Growth Playbooks, an Implementation Planner for post-convention planning and other tools and assessments
  • Day 2: Two Workshops: I will attend two workshops on Day 2: one on Strategy by expert Dr Greg Fisher and one on Leadership by the world’s #1 executive coach, Dr Marshall Goldsmith
  • 5-Pillar Strategic Sales Organisation FrameworkTM: On Day 2 I will learn about and receive a 5-Pillar Strategic Sales Organisation FrameworkTM valued at R48 999 and take an online 5-Pillar Strategic Sales Organisation AssessmentTM to determine potential gaps and growth areas in our company’s revenue growth strategy.

Finally, and most importantly, improvements made in the sales arena concerning sales strategy, sales management and/or sales tactics benefit from the Multiplier Effect in that any improvement can yield benefits far beyond the proportional change operationalised by the team and experienced by clients.

Therefore, I believe that by attending this Convention I can help us find ways to dramatically enhance our revenue growth capabilities. I request you also please consider (NAME HERE) as an attendee.

You can find more information about the Convention at http://convention.thinksales.co.za

Sincerely,

(YOUR NAME)