Matrix Marketing

1989 was the year the World Wide Web was first conceived of in Switzerland by Tim Berners-Lee. It was also the year in which Matrix Marketing was founded. Selling was a lot different back then and much has changed, thanks to the Internet.

To survive in the modern business world, it’s not enough to make sales. Customers must be obtained at the lowest possible cost and retained for as long as possible.

Where selling was once about persuading and convincing, today salespeople have to really understand who their customers are and help them achieve their objectives. But to be genuinely customer focused, you need the right information.

Here’s where Matrix Marketing is the quickest way to increase sales at the least cost. Your profits depend on your sales team’s ability to uncover prospects and convince people that your products and services are necessary. But to be an effective sales person in today’s market, you have to know who to talk to, in which companies.

Matrix Marketing’s sales prospecting system, built over a period of more than two decades, will confidently guide you to approach the right people in the right companies providing researched information, combined with cutting edge tools to ensure that you are focusing your efforts in the right market, initiating contact with the correct contact. What our customers have found is that asking for the right person by name usually gets you straight through. That’s the power of information. Updates are regularly provided, ensuring that you have access to the very latest research.

Targeted Leads

By using targeted leads from Matrix Marketing’s information portholes, it’s possible to increase the closure rates of your sales force dramatically. The industry average for closures from unqualified leads is between 3% and 5% on average. By contrast, we are confident we can double your success rates.

Customer Profiling

Tell us the type of customer you want and we’ll provide you with an accurate landscape of the available opportunities, matching your industry and target market. These profiled clients will allow you to fill your pipeline with gold and through our “Step Process” and iTam Facilities drive you to the market that is most profitable to your organisation.

Research & Analysis

If you’re keen to find out more about your customers — so that you can use that information to grow your understanding of their business — we can help with that too, through our research and customer base analysis solutions.

Simply Put – WE KNOW WHO YOUR CLIENTS ARE, DO YOU?